You know something is big when the big boys want a piece of the market.
Over the course of the summer I have seen a big rise in “flimsy” footwear, in the shops and on people’s feet. Let’s face it; canvas and man-made materials are cheap, and unstructured holiday footwear is cheap to produce. (Who cares if it wears out after 2 weeks, they’re cheap to replace too, right?)
What the trainer-producers don’t want you to know, is that trainers are cheap too….It’s the brand name that makes them covetable and expensive.
But since Toms’ rise to fame and their obvious popularity, big brands want to join in, and they’ve come up with a whole new price range in between “sport” and “flimsy holiday”.
And people love it; they are light, funky, well-designed, and perfect for summer. And we’re all bored of the Crocs shape!
They use sports wear technology with flip-flop materials; washable, rotproof, and unfortunately not as biodegradable as canvas and leather…
I think there should be a movement back again; flat sole units made out of leather with a pre-cut stitch channel, a sewn upper made from strong biodegradable fabric (invent! recycle!) and the two pieces to be combined in one action: using a sole stitcher/ sewing machine (or even hands:-) No glues, no big factories full of machinery, no rubbish.
Ahh, I can dream, and keep sewing…